In today’s crowded field of mortgage brokers competing for the attention of homebuyers, it’s easy to blend into the field. But becoming a successful mortgage broker means developing a successful marketing strategy that can make you stand out from the crowd of other brokers all vying for the attention of homebuyers. Fortunately, there’s a wide variety of tools that can make the seemingly difficult task of mortgage broker marketing a simple and straightforward affair. For example, by harnessing the power of mortgage broker software, you can determine a target audience, formulate a strategy, utilize diverse marketing channels, and track your marketing spend.
Software can be a key mortgage broker solution that helps tackle a difficult but necessary task. If you’re floundering when it comes to marketing your business effectively, learn what it takes to distinguish yourself from your competitors, and bring all the available marketing channels to bear in support of your business goals. Don’t forget your creativity either, as marketing is about more than demographics and analytics. Read on to learn a few marketing tips that can help you step outside of the crowd of brokers in the market and get more business.
Define Your Audience
First, you need to determine who represents your target audience. In today’s mortgage field, most customers fall into one of two categories. Those two categories are new homebuyers and refinance customers. While both categories are in search of financing, their ends are very different, as are their concerns. For example, a typical refinance customer is well-versed in the mortgage game and is concerned with getting a low rate. As a result, those customers are more prone to shop around than new homebuyers. New homebuyers, on the other hand, are unfamiliar with the process. They may want to be counseled on mortgage matters and are looking for advice. They may be less prone to shop around, depending instead on referrals from friends, family, or real estate agents. Knowing this information can help you tailor your messaging and the way it’s delivered, so spend some time identifying your audience.
Use Social Media
Social media represents one of the most dynamic forms of communication available to mortgage brokers today. It’s diverse in its application and the way messaging is delivered. Some social media platforms have built-in advertising capabilities and advanced analytics that can help you target your best audience directly. Make sure that you use social media to promote yourself in a controlled manner, and don’t be afraid to spend a little per month on social media advertising. The return-on-investment is one of the best buys in marketing.
Content Marketing Power
Content marketing is another tool that any mortgage broker can use to get the attention of potential customers. Content marketing involves the creation and distribution of high-quality content that is of benefit to potential customers. The idea is that they search the internet for specific topics, and when they locate your content and appreciate the information offered, you create a digital lead or sales funnel. Content marketing will channel customers to your digital profile and help you become an authority in the field. The benefits are too great to ignore for mortgage brokers, so develop a blog and populate it with great content to see your business grow.
While it can be intimidating to the uninitiated, pay-per-click advertising can be a dynamic marketing tool for mortgage brokers. No matter which PPC provider you use, landing on the first page of search engine results is key. Stats indicate that it’s an important consideration in any industry, and with a sound PPC and SEO strategy, you can see your business grow exponentially. It pays to learn about PPC strategy, and bidding on keywords isn’t as difficult as it may seem.
If you’re looking to grow your business through marketing, utilize these tips to identify your audience and develop messaging to meet them through a variety of marketing channels. To learn more about marketing your brokering business, visit Scarlett at https://www.scarlettnetwork.com/.