Do you have a mortgage broker marketing plan? If not, you’re not making as much money as you should be. You need a way to reach your customer base and you need a way to educate them about mortgages. Many mortgage brokers make the assumption that consumers need them and, therefore, don’t need to actively market. However, this way of thinking is old school, and it’s limiting your reach. Keep reading to learn more about tools and strategies for mortgage broker marketing.
You Must Use Social Media
Social media is a broker’s best friend. It’s a way to reach thousands upon thousands of people without spending a fortune. Social media allows you to market to people actively looking for homes as well as those considering buying in the future. When used as a tool for your business, people are learning about your business and the industry. Posting once a day at minimum is ideal, but if you can post 2-3 times a day on different topics, you’ll stay in the consumer’s newsfeed longer.
The bottom line: Mortgage broker digital marketing is a must.
Invest in Automation
Old school mortgage brokers marketing tactics often included things such as mailing out postcards every few months or placing ads in local newspapers or other publications. Today’s broker needs to reach their customers in a different way. Many potential customers don’t check their mail often because they do a lot of their business online, and if they do check their mail, the chances are high they’ll throw that mailer away. They are literally throwing your money away.
The good news is there’s a better way to reach your customer base, and this is through automated email marketing. Create a landing page on your website for visitors to sign up for updates about new products and services. Then, send them a monthly email. Depending on open rates and links clicked, set up an automated email campaign to target your customers even more. Yes, some of those newsletters are going to end up in the trash folder, and you’ll get unsubscribes, but you’re not wasting hundreds or thousands of dollars on a campaign. Email automation can be free depending on the size of your list.
Avoid the Norm
The best mortgage broker marketing goes against the norm. If you’re doing everything exactly as every other broker is doing it, your results will be average. Wouldn’t it be nice to achieve stellar results? Think outside of the box. How can you educate people about the mortgage industry and gain clients? Maybe you speak at networking events? Or, write an ebook about the mortgage industry and use it as a giveaway with your information scattered throughout the book. Brainstorm ideas that set you apart from the crowd.
Your Are Your Brand
As you build your business, remember that you’re building your brand. What do you want your brand to be associated with and how do you want to be seen? Mortgage brokers marketing is something you need to devote time and energy to, so your business grows. When you increase your digital presence, resist going with the flow, and use automation to engage, you become a force to be reckoned with, and rightly so.
Do you need help with marketing? Contact SCARLETT, your broker in a box marketing solution. Visit them online at https://www.scarlettnetwork.com to learn more about pricing and marketing services.