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Category: Broker Spotlight
Timing is crucial in preparing for the future, especially in the dynamic mortgage market. As high interest rates challenge buyers, standing still is not an option. Discover actionable insights from Axiom Innovations Inc. on how to position your business for success in 2024.This article draws from a presentation by Axiom’s Vice President of Sales, Andrew Schultz, at the Canadian Mortgage Summit. Explore the top five strategies for scaling your business in the upcoming year. Don’t miss this opportunity to thrive. Read the full article now!
Whether you are a broker/owner agent, these recommendations will allow your current workflow more efficiently and/or manage a greater deal flow, without sacrificing your quality or service.
Come see Andrew this Thursday! Register here:
Scarlett came away with the Best Product or Innovation Award at this year’s Mortgage Awards of Excellence, an honour that founder and CEO Joe Fakhri (pictured top, right) described as an affirmation of its constant commitment to driving the mortgage process forward through technology.
“We’re happy and very proud of what the team has done – the fact that everybody has come together to rally around a common vision,” he told Canadian Mortgage Professional. “What it means is that all the innovation that we’ve put into the ease of use, speed of the system, and efficiency that it introduces to the mortgage space is paying off.”
No marketing tool is quite as overlooked as the email signature. It’s more than just a time-saving solution for day-to-day email communications; your signature is a powerful marketing device that allows you to convey professionalism and elevate brand recognition. For mortgage companies, having a uniform email signature is especially important. Keep reading to learn more about the benefits and importance of an email signature.
Display Professionalism and Expertise
With every email that your employees send, they are representing the business to current and future clients. Naturally, you want to put the best foot forward with all of your communication efforts. With a written letter, you would likely use company letterhead with your business name and logo on it to exhibit your legitimacy. Your email correspondence shouldn’t be any different. With a well-designed signature, you can achieve the same effect, letting everyone know that your company is professional and trustworthy.
Provide Important Links
Your email signature can also be used as a helpful resource to readers. You can place links in the signature that direct people to important pages. For example, you could put a link to your website, email address, or social media page. This makes it easier for your clients to find you online and reach significant sites when they need to.
Optimize your Marketing Strategy
Signatures also play a crucial role in your online marketing plan. They are like a digital version of your business card; they provide valuable contact and other information to customers in a convenient manner. Ideally, the signature should contain all of the information a client needs to contact your lender and your company again. This makes it simple for new and returning customers to reach you when they need to. This, in turn, increases sales and helps you to close more deals.
Improve Brand Recognition
Brand recognition is a vital part of good marketing. Your email signature is a useful tool in the process of increasing brand recognition, especially when you add your logo. By including your logo in the signature, your clients will begin to associate your business and the good work you provide with the image. The more people see your logo, the greater your brand recognition will be. This results in better trustworthiness, more sales, and happier customers. Talk to the company that provides your mortgage broker software to learn how to add a logo to your email signature.
Guarantee Compliance with SAFE Act Requirements
According to the SAFE Act, every mortgage loan officer must offer their NMLS ID number in their initial communication with a client. This is true for written and electronic communications. In many states, you must also display your ID number on advertisements and other marketing materials, including emails. By adding this information to your email signature, you can ensure compliance with the SAFE Act without even thinking about it.
Mitigate Confidentiality and Privacy Risks
You can also put legal, confidentiality, and privacy disclaimers in your email signature. When they are worded correctly, these can protect your company and clients from legal trouble down the road. Plus, it is simple and convenient for your business.
Contact us at Scarlett to learn more about our mortgage broker management software.
Managing customer relationship and your firm can be challenging. If you’re using a general purpose customer relationship management platform or spreadsheets, you’re probably running in circles or not reaching your businesses full potential.
To help grow your business and streamline your firm, mortgage CRM software can help you. But how do you know what to choose?
Starting Point
Whether you are a large office full of brokers or an individual just getting stated, your CRM software should include a few main items. The mortgage broker CRM software should be intuitive and powerful, easy to implement, be a reasonable price, keep customers and contacts organized, be an out of the box solution using modern automation to handle marketing and lead management, be customizable to your business, and be cloud-based for easy access. Your most important aspect to look for in your mortgage CRM is the software should help you grow your business.
Relationships
The mortgage industry is a relationship industry at its core. Your CRM platform should help you deliver the customer service your clients have come to expect. Some traits to look out for that can assist with this relationship building include deal flow management, business intelligence and reporting, client document porta, email, contact and task synchronization, automatic digital communication, and tasks management. These types of items can help keep your team on track and keep the lines of communication between you and your client open.
Marketing
A mortgage broker CRM can help you execute your marketing campaigns an grow your business. Create a website, include state of the art mortgage calculator, application capture, search engine optimization modules, integrate your social media, and leverage a content management interface all in one place. Marketing is a vital part of your business, and many do not have the time to commit or the means to outsource. Utilizing a CRM that simplifies your strategy can set you apart from your competition.
Point of Sale & Payroll
Many CRM software’s offer a variety of different features. Some important items that other platforms may not offer include payroll and commissions processing, loan and deal origination, and point of sale integration.
Streamlining and growing your business can be simplified through use of a mortgage broker CRM. Through building relationships with automated emails to marketing on your social media platforms, a CRM can give you the relief you need to find more business or handle more. To learn more about what the pros say you should consider before choosing a CRM, visit Scarlett at https://www.scarlettnetwork.com/.
The mortgage brokering industry has many different players. Lenders, realtors, lawyers, appraisers, underwriters and technology partners are just a few of the groups that contribute to our marketplace. At Axiom Innovations, we pride ourselves in playing an integral role in the industry, by providing premium technology services to support brokers and their business activities. But it’s the Brokerages and Mortgage Agents who keep it all together.
That’s why we are introducing our newest blog series: BROKER SPOTLIGHT. The purpose is to showcase and learn from the industry’s top professionals. Understanding industry-leading practices is key to building your skills and growing your business. Achieving success and growing your business comes with a unique set of challenges. How do you deal with a growing database? How do you maintain the consistency of service your clients were used to when you were servicing fewer clients? How do you keep in touch with all those people? How are you supposed to keep all your prospects organised?
These are some of the challenges that our first featured broker faced in her business.
Joy Pike, is the first to be featured on BROKER SPOTLIGHT. Joy has been in the industry for 20 years and has been the owner and principle broker of Mega Mortgage for the last 9 years. In those 9 years, she grown a team of 30 agents who have successfully navigated the ever-changing market in the Greater Toronto Area.
As Joy’s business grew, she experienced many of the challenges mentioned above. As a result, she chose Broker Base Plus, from Axiom Innovations as the tool for her business, primarily because it handles client communication automatically. The intelligent automation in our Deal Management and Email Marketing solutions make it easy to set rules, automate responses, and trigger reminders and notifications, all to keep a mortgage business focused on its most important business. When asked about the unique set of challenges in her business, Pike noted that “the unique part of the business is solving issues for clients, it’s listening to their story, goals and needs in finding a solution that works”. By leveraging Deal Management, it’s easier than ever to keep meticulous records of each clients’ unique case. As a business owner, Pike says that Broker Base Plus and the Scarlett Payroll System has reduced her administration costs, and improved the efficiency of her communication through automated notifications and lead generation. When asked, Joy said she would recommend Broker Base Plus and Scarlett Payroll, because most importantly, it allows agents to focus on sales rather than being bogged down by administration.
While the automatic communication is the feature Pike says, is the most valuable to her bottom line, she is also leveraging the renewal reminders and automation to make sure that all her clients are being re-engaged when they reach the 12-month window prior to renewal. She credits this feature to retaining more clients consistently.
We are thankful that Joy shared her story with us, and we wish her the utmost success in for the rest of 2019 and beyond!