Category: Scarlett Mortgage

Gearing Up for a New Year as a Mortgage Broker

admin •2025

How Mortgage Brokers Can Prepare for a Strong Year Ahead

A new year brings new opportunities — and new challenges — for mortgage brokers running growing businesses. Markets shift, client expectations evolve, and competition across the mortgage broker industry continues to increase. According to insights from the Bank of Canada, changing economic conditions and interest rate environments continue to shape borrower behaviour.

The brokers who thrive aren’t the ones who simply work harder, but the ones who prepare smarter. That preparation starts with tightening systems, sharpening focus, and ensuring your mortgage brokerage is ready for whatever the market throws your way.

Here’s how mortgage brokers can prepare for a strong year ahead.

Get Your Mortgage Broker Systems Dialed In

Before new mortgage applications start rolling in, take a close look at how your business is running behind the scenes. Strong mortgage broker systems help keep files organized, follow-ups consistent, and workflows running smoothly — especially as volume increases.

Start by asking yourself a few simple but critical questions. Are your files clearly organized and easy to access? Are your follow-ups consistent and timely across every deal? And do you have a clearly defined process that guides clients from first contact through to funding?

When these foundational pieces are in place, your systems support you instead of slowing you down — making it far easier to handle increased volume with confidence.

Review What Worked (and What Didn’t) in Your Mortgage Brokerage

The previous year holds valuable insight if you’re willing to review it honestly. Taking time to assess your performance helps you understand where your business ran smoothly and where friction appeared.

Look closely at which referral relationships delivered consistent value, where deals tended to stall or fall apart, and which tasks consumed more time than they should have. Understanding how deals moved through your mortgage broker workflows allows you to refine your approach before the same issues repeat themselves.

Identifying patterns early helps you double down on what’s working and correct inefficiencies before they compound over the course of the year.

Refresh Your Mortgage Broker Client Experience

Clients remember how you made them feel — especially during a stressful process like getting a mortgage. Research and consumer insights from the Canada Mortgage and Housing Corporation (CMHC) consistently highlight the importance of transparency, communication, and clarity for today’s borrowers.

A strong client experience means borrowers always understand what’s happening next, why decisions are being made, and where they are in the process. Clear expectations, proactive communication, and predictable timelines build trust and confidence.

When clients feel informed and supported, they are far more likely to return in the future — and to refer friends, family, and colleagues.

Set Clear, Realistic Goals for Your Mortgage Business

Ambition is important, but clarity is essential. Vague goals such as “do more deals” offer little direction when things get busy.

Instead, define what success looks like for your mortgage brokerage this year. That may include a target number of funded files, faster turnaround times, deeper lender relationships, improved operational efficiency, or better work-life balance.

Clear goals provide measurable benchmarks and help guide day-to-day decisions throughout the year.

Invest in the Right Support and Mortgage Broker Technology

No mortgage broker succeeds alone. As your business grows, the need for reliable support and efficient systems grows alongside it.

Modern mortgage broker technology plays a critical role in reducing friction, improving accuracy, and supporting consistent service delivery. Whether it’s administrative support, workflow automation, or a centralized platform that keeps everything organized, the right tools allow you to focus on advising clients and closing deals.

With the proper support structure in place, your business becomes easier to manage, scale, and sustain.

Start the Year Proactive, Not Reactive

The brokers who gain momentum early in the year are the ones who plan before things get busy.

Proactive outreach to referral partners, reconnecting with past clients, and preparing marketing materials in advance helps establish early momentum. When activity increases, you’re responding from a position of readiness instead of scrambling to catch up.

Momentum built early in the year often carries through the months that follow.

Preparation Creates Confidence

A strong year doesn’t start with the first deal — it starts with preparation.

When your mortgage broker systems are organized, your goals are clear, and your support structure is in place, you enter the year with confidence instead of chaos. That confidence shows up in client conversations, lender relationships, and ultimately, your results.

At Scarlett, we believe the most successful mortgage brokers are the ones who combine strong preparation with the right systems, tools, and support. Backed by a responsive broker support team and informed by trusted industry insights, your technology works for you — not against you — freeing you to focus on growth and make the most of the year ahead.

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The Most Common Broker Mistakes (and How to Avoid Them)

admin •2025

The Most Common Broker Mistakes (and How to Avoid Them)

mortgage broker reviewing documents

Success in the mortgage industry often comes down to the details. Small oversights can lead to missed opportunities, frustrated clients, or delayed closings. The good news? Most broker mistakes are easy to fix once you know what to watch for. In other words, a few smart changes can make a big difference.

Quick Summary: This post covers the five most common mortgage broker mistakes and how to avoid them through better communication, organization, and technology.

According to the Financial Consumer Agency of Canada, clear communication is a key driver of client confidence and satisfaction. Therefore, understanding where most brokers go wrong can help you strengthen relationships and improve your workflow.

Mistake 1: Poor Communication

Many brokers assume clients understand every step of the mortgage process. However, most borrowers need guidance and reassurance. Without consistent updates, clients can easily feel anxious, confused, or uninformed. As a result, your credibility may suffer even when you’re doing everything right behind the scenes.

How to Avoid It:
Set clear expectations early, and keep clients informed at every stage. For example, provide regular updates even when there’s no major news to share. A quick email or portal message through your CRM system can go a long way in keeping clients confident and engaged. In addition, take time to explain key steps so clients feel empowered, not overwhelmed.

Mistake 2: Disorganized Documentation

It’s easy to lose track of paperwork or miss key documents when you’re juggling multiple clients. Consequently, disorganization can slow down the process and damage your professional credibility. Moreover, it increases the risk of errors that could delay approvals.

How to Avoid It:
Use a secure digital document system to collect, store, and track files. In addition, set up automated reminders, audit trails, and smart checklists to ensure nothing slips through the cracks—and make compliance audits stress-free. As a result, you’ll look more professional and deliver a smoother client experience.

Mistake 3: Ignoring Technology

Some brokers still rely heavily on manual processes, which limits both efficiency and scalability. Over time, this can lead to unnecessary delays and inconsistent service. Furthermore, it makes it harder to handle growing client volumes without burnout.

How to Avoid It:
Embrace mortgage technology that streamlines your workflow. Tools like digital mortgage platforms, CRMs, and e-signature solutions save hours of repetitive work while improving accuracy and client satisfaction. To sum up, technology doesn’t replace your expertise—it amplifies it. As a result, you can focus more on relationships and less on repetitive admin work.

Mistake 4: Overlooking Compliance

Regulations are constantly evolving. However, failing to stay current can result in penalties, lost trust, or even legal consequences. For that reason, compliance should never be an afterthought. In contrast, brokers who make compliance part of their workflow build lasting client confidence.

How to Avoid It:
Make compliance part of your daily routine. Use software with built-in FINTRAC checks, ID verification, and automated regulatory updates to stay aligned with the latest standards. Therefore, you’ll reduce risk while protecting both your reputation and your clients’ trust.

Mistake 5: Neglecting Follow-Up

After closing, many brokers move straight to the next file—missing a golden opportunity to strengthen relationships and earn referrals. As a result, they lose valuable repeat business. However, with a structured follow-up plan, you can stay connected and keep your client base growing.

How to Avoid It:
Create a post-closing follow-up plan for every client. For instance, send a thank-you message, check in after move-in, and schedule renewal reminders. Consistent engagement keeps your name top-of-mind when clients refer friends or return for future mortgages. In conclusion, a little effort after closing can lead to significant long-term gains.

Final Thoughts

Avoiding these common mortgage broker mistakes isn’t about working harder—it’s about working smarter. Ultimately, clear communication, organized systems, and the right technology will help you create a smoother client experience and a stronger foundation for long-term success.

Keywords: mortgage broker mistakes, mortgage technology, broker compliance, client communication, Scarlett Network, Scarlett CRM, FINTRAC, broker efficiency, digital mortgage platforms, mortgage workflow tools

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How to Build Client Trust in the First 10 Minutes

admin •2025

When it comes to mortgages, trust is everything. Clients are making one of the biggest financial decisions of their lives and placing it in your hands. The first 10 minutes of a conversation can determine whether they see you as a reliable mortgage partner or just another salesperson.

Start with Listening

Before you explain products or rates, take time to listen. Ask open-ended questions about their goals, challenges, and comfort levels. Clients want to feel understood, not sold to. Therefore, listening helps you personalize your advice and shows that you genuinely care about their success.

With Scarlett: Integrated client intake tools capture key details automatically, helping brokers focus on meaningful conversations instead of data entry. Learn more on our Features page.

Be Transparent from the Start

Trust grows when clients know exactly what to expect. Explain your process clearly, including timelines, required documents, and potential costs. Avoid industry jargon that can confuse or intimidate. Moreover, the more transparent you are, the more confident your clients will feel throughout the mortgage process.

For details on how digital transparency improves compliance and communication, visit Scarlett Pay or review FINTRAC guidance for Canadian brokers.

Demonstrate Expertise

Clients want to know they are in capable hands. Therefore, share examples of similar client scenarios or explain how you stay informed about changing market conditions. In fact, small details such as being prepared with current rate insights or new policy updates establish credibility quickly.

With Scarlett: Built-in data insights and compliance tracking help you provide accurate, timely information that builds client confidence from the start.

Communicate with Confidence and Clarity

Your tone and body language matter as much as your words. Speak with calm confidence and be direct when explaining options. However, avoid rushing through explanations or overwhelming clients with unnecessary details. Additionally, clear communication reassures clients they are in professional hands.

Pro Tip: Follow up your first meeting with a concise, personalized email using your Scarlett CRM & Automation tools to reinforce professionalism and strengthen client relationships.

Personalize the Experience

Take note of what matters most to each client. Maybe they are first-time buyers seeking simplicity, or investors focused on long-term savings. Use that insight to tailor your approach and demonstrate alignment with their goals. Ultimately, personalized communication creates lasting trust and stronger client relationships.

The Bottom Line

In conclusion, trust does not take months to build—it begins in the first conversation. By listening, being transparent, showing expertise, and personalizing your approach, you set the tone for a long-term partnership built on confidence and reliability. Discover how Scarlett Network helps brokers strengthen trust through smarter workflows and transparent communication.

Keywords: Scarlett Network, mortgage broker trust, building client confidence, mortgage communication, client relationship management, FINTRAC compliance, Scarlett Pay, mortgage technology Canada, digital transparency, CRM automation tools, broker workflow software.

Mortgage broker meeting with clients - building trust using Scarlett Network CRM and automation tools

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5 Proven Ways to Get Faster Client Approvals | Scarlett

admin •2025

5 Proven Ways to Speed Up Client Approvals (and How Scarlett Network Makes It Seamless)

Waiting on client approvals? It is one of the biggest roadblocks mortgage brokers face. Delays in signing or reviewing documents can stall deals, add stress, and even risk losing business. Fortunately, approvals do not have to be a bottleneck. With the right tools, you can keep things moving quickly without cutting corners.

Here are five proven ways to speed up client approvals, plus how Scarlett Network makes it easier than ever.

1. Set Expectations Early

Clients want fast approvals, but they do not always realize how much their own timeliness impacts the process. Therefore, make it clear from the start when they will need to upload, review, and sign documents, and how delays can affect approval timelines.

With Scarlett: Automated email reminders keep clients on track, so you do not have to chase them down.

2. Keep Documents Clear and Organized

Overwhelming clients with too much paperwork at once can slow things down. Instead, give them clear instructions and keep everything easy to navigate. As a result, clients stay confident and move through approvals faster.

With Scarlett: Our platform organizes every document in one place, so clients see exactly what they need to review and sign—no confusion and no endless email chains.

3. Use E-Signatures for Speed

Printing, scanning, and emailing documents wastes precious time. In contrast, digital approvals are faster, safer, and more convenient for everyone. In addition, they create a more professional impression for your clients.

With Scarlett: Integrated e-signature tools let clients approve documents anytime, anywhere—straight from their phone or computer.

4. Follow Up Without the Hassle

Approvals often get delayed when reminders fall through the cracks. Consequently, staying on top of follow-ups is key to moving deals forward. Fortunately, automation can make that effortless.

With Scarlett: Built-in notifications and status tracking mean you always know where things stand, and clients get timely nudges to take action. For more on how Scarlett automates compliance and client management, visit Scarlett Pay.

5. Stay Compliant While You Move Fast

Speed does not mean skipping due diligence. Brokers need to ensure every deal meets FINTRAC and AML requirements, which can slow things down if managed manually. Meanwhile, technology can make compliance faster and more accurate.

With Scarlett: FINTRAC compliance is built right into the platform. From record-keeping and applicant verification to PEP, sanctions, and IDV checks, everything is streamlined. You save time, stay compliant, and keep deals moving without adding extra steps. For reference, learn more about FINTRAC requirements for mortgage brokers.

The Bottom Line

In conclusion, speeding up approvals does not mean sacrificing quality. With Scarlett Network, you get a seamless, professional process that saves time for both you and your clients. Ultimately, the result is faster deals, less stress, and a smoother client experience from start to finish, all while staying fully compliant. You can also explore our Support Centre for guides and training.

Learn more about Scarlett Network features or contact our sales team to see how we can help you move deals faster.

Keywords: Scarlett Network, mortgage broker software, speed up client approvals, digital e-signatures, FINTRAC compliance, AML verification, client document management, automated reminders.

Mortgage broker shaking hands with approved clients - Scarlett Network digital mortgage software

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How Mortgage Brokers Can Beat Burnout and Build Better Balance

admin •2025

Mortgage brokers juggle a lot—clients, deadlines, and deals. The market changes every day. It’s a rewarding career, but also exhausting. Long hours and constant follow-ups can quickly drain your energy.

The good news? Small, intentional steps can help brokers stay balanced, maintain focus, and deliver great service without feeling drained. Here’s how to keep your energy up—and your stress down.

1. Prioritize Your Tasks

Not every task is equally urgent or important. Start each day by identifying your top three to five priorities and focus on those first. By tackling the most impactful work when your energy is highest, you’ll feel more accomplished and less stressed. This proactive approach helps prevent burnout before it starts.

2. Take Micro-Breaks

Even short breaks can make a big difference. Step away from your desk, stretch, grab some water, or take a quick walk outside. These small pauses help prevent fatigue, improve focus, and make your day feel less overwhelming. Over time, they become a powerful defence against mental exhaustion.

3. Use Technology Wisely

Automating repetitive tasks can free up mental space and reduce stress. Tools like Scarlett Network streamline client approvals, document management, and communication—helping brokers spend less time on administrative work and more time building relationships. By leveraging technology effectively, brokers can reduce pressure and focus their energy where it truly matters: clients.

4. Set Boundaries

It’s easy for work to spill into personal time, especially when clients reach out at all hours. Establish clear boundaries—set specific times to respond to messages and stick to them. Protecting your downtime helps preserve your focus, energy, and well-being. Remember: saying no sometimes is what lets you say yes when it counts.

5. Reflect and Recharge

End each week by reflecting on what went well and where your energy was drained. Celebrate wins, note challenges, and make small adjustments for the week ahead. Regular reflection keeps stress in check, prevents burnout, and reinforces a sense of control in your business and your mindset.

The Bottom Line

Burnout doesn’t have to be part of the job. By prioritizing tasks, taking micro-breaks, leveraging technology like Scarlett Network, setting boundaries, and reflecting regularly, brokers can stay energized, productive, and balanced—even in a demanding industry.

The result? Better service for clients, more sustainable workdays, and a healthier, more energized approach to mortgage brokering.

Ready to Reclaim Your Energy?

Find out how Scarlett Network helps brokers simplify workflows, manage stress, and stay focused on what matters most—their clients. For more information on managing stress and preventing burnout, visit the Canadian Mental Health Association.

👉 Explore Scarlett Network

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Ready for the New AML Requirements?

admin •2024

Join us for one of our two LIVE WEBINARS!

TO REGISTER TODAY… Click on the links below!

Thursday, September 19th (1:00 pm -2:00 pm) 

Tuesday, September 24th (2:30 pm-3:30 pm) 

“What we’ve done at Scarlett is give mortgage brokerages the tools to document their compliance around FINTRAC, and to get real-time reporting on it,” says Dong Lee CEO Axiom Innovations. “We want to provide the tools for brokerages and agents to do this as seamlessly as possible, and take some of the manual work out of it.”

We have your back when it comes to running your mortgage business.

#FINTRAC #Brokers #Regulations #Scarlett #BrokerTools #SaaS #Tools

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Our Latest CMP Article – 5 Ways to Scale Your Business in 2024

Wane Davis •2023
Timing is crucial in preparing for the future, especially in the dynamic mortgage market. As high interest rates challenge buyers, standing still is not an option. Discover actionable insights from Axiom Innovations Inc. on how to position your business for success in 2024.This article draws from a presentation by Axiom’s Vice President of Sales, Andrew Schultz, at the Canadian Mortgage Summit. Explore the top five strategies for scaling your business in the upcoming year. Don’t miss this opportunity to thrive. Read the full article now!
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CMP INTERVIEW WITH JOE AND ANDREW – How can technology contribute to perfecting a brokerages process?

Wane Davis •2023

Joe and Andrew recently spoke with CMPTV about technology in the mortgage space and how it contributes to the accuracy and efficiency of a brokerage’s processes. Scarlett continues to evolve as the mortgage landscape continually changes to allow for brokerages, brokers and agents (and lenders) to do what they do best…close deals and provide mortgage solutions. Click the link below to Watch the full video interview!

HOW CAN TECHNOLOGY CONTRIBUTE TO PERFECTING A BROKERAGE’S PROCESS?

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LEAD MANAGEMENT IS NOW LIVE!

Wane Davis •2022

Scarlett’s Lead Management Integration continues to help brokers and agents quickly and efficiently grow their businesses. Scarlett continues to establish its status as the leading “one-stop shop” for brokers, brokerages and networks.

Scarlett’s priority has always been to allow every aspect of the mortgage transaction to be seamlessly managed in a single platform. Lead Management is another significant step in achieving that goal.

Joe Fakhri, Axiom’s president and chief executive officer, told Canadian Mortgage Professional that the move reflects the company’s tagline – “Don’t let your business run you, run your business” – adding even more automation into the mortgage process. “Scarlett is a one-stop shop,” he said.

“That’s the concept behind it: everything a mortgage broker requires to do their day-to-day business within one platform. That is what we’re aiming for.”

Integrating the lead management module into Scarlett’s Lead Management automation means that lead information can be managed and tracked before it becomes an actual live deal, allowing users to generate leads from different online sources and manage them from start to finish: from lead generation, to lead nurturing, all the way through to converting to an application. “It’s the funnel side of the transaction – getting a lead and nurturing it to full closure,” Fakhri explained. “This is what we set out to do, and this is exactly what we’ve built within the system.”

Integration between CRM and origination system

What’s different about Axiom’s approach to its  platform, according to its business development manager Andrew Schultz, is the ability it provides for agents to customize and define their unique business management and workflow  structures programmatically.

“We’ve taken that same approach with the lead management portion of the platform as we did with the mortgage origination side of the platform, Schultz said. ‘What are the real-life challenges of using a traditional CRM and integrating that with your origination system?

How do these two systems talk to each other? How do we cut out some of the double data entry, the inconvenience of managing multiple systems?”

He went on to say, “Effectively, what’s happened now is your lead management system lives within Scarlett Mortgage [formerly known as Deal Origination System]. And it will do things that are specific to a transaction that a mortgage broker needs to take on.”

Such functionality means that co-applicants or mortgage requests can now be tied into a lead’s profile, with the ability to track a whole series of information that will eventually become a part of the applicant’s profile. That’s a significant departure from the past, when agents had to take information from a lead and send them a mortgage application for completion only when they were finally ready to become applicants.

With Scarlett’s lead management automation, when a lead is converted into a deal, it travels from the lead management side of the system and creates the deal within the origination side that’s already prepopulated from the information previously captured. “The amount of time savings for an agent, and the added value that gets presented to the client, is incredible,” Schultz said. The client then only needs to review the information that has been automatically populated, adding any details that have changed about their current situation between becoming a lead and a mortgage applicant.

“It has taken the business purpose that a mortgage broker used as a CRM in conjunction with origination and houses it all under one roof,” Schultz said.

A winning solution

The module is “extremely customizable” for agents and brokers, and they can make it do what they want it to,” Fakhri said. “Lead Management provides tools that allow them to manage leads effectively – capturing leads through any lead generation tool out there, building pipelines, filtering data and drawing reports to mine leads and convert them into a deal.”

“Our lead management module is also bolted onto what the company calls an automation engine, allowing agents to automate specific tasks in their system, such as generating a thank-you email or a notification letting clients know they’ve been qualified.  “We have taken some of the best features of the origination side of our platform, like the ability to mine and filter broker and agent data, and build dynamic, highly customizable pipelines and workflows, so they automatically update as you work through the file,” said Schultz.

“Users also can automate their communication, whether it be to the client or a task to the agent themselves. All of the user experience functions that allow people to work more efficiently on the deal now support the lead side of the business as well. Ultimately, the integration of the lead management tool into Scarlett represents a winning solution for mortgage professionals”, Fakhri said, “allowing them to run and manage their business with as high a degree of automation and flexibility as possible.”

“You’ve got all of the data elements at the core,” he said, “and the data capture process that’s very customizable and flexible for an agent and a broker. Around that, you’ve got a series of tools that will allow the agent to run their lead management process very effectively and seamlessly, with a high degree of automation.”

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Newton & Axiom Innovations (Scarlett) Announce Connectivity Partnership and two major connectivity initiatives

Wane Davis •2022

 

FOR IMMEDIATE RELEASE – Friday, November 25, 2022

Newton Connectivity Systems and Axiom Innovations are pleased to announce the completion of not one but two major connectivity initiatives between Newton Connectivity Systems (Newton) and Axiom, effective today.

The first enhancement allows mortgage brokers and agents working on Axiom’s Scarlett Mortgage platform to connect directly to all Lenders accessing Newton’s connectivity bridges.

 “Enhancing our connectivity in addition to adding true redundancy within Scarlett was a key driver for Axiom. Newton was a natural partner for Axiom and its Scarlett platform. Newton continues to invest in advancing its connectivity to lenders; hence providing our customers access to such enhancements was
a no-brainer.” – Joe Fakhri – President Axiom Innovations 

“The Axiom team has cultivated a committed Scarlett customer base. We believe their audience can benefit from Newton’s two-way connectivity with lenders for both application data and direct documents transfer.” – Geoff Willis – President & CEO, Newton Connectivity Systems

Newton and Axiom are aligned in the belief that our industry is in critical need of enhancing the system-to-system interactions between mortgage client, broker/agent, and lender to eliminate both friction and time to complete a mortgage transaction. We believe that collaboration is key in achieving this.

“Connecting Scarlett Pay to Velocity was a must to further simplify, streamline and automate the payroll process for customers utilizing Velocity as their primary operating system. This enhanced integration makes life easier for our payroll customers and reduces the friction within their admin teams as they support multiple operating platforms. Further to the above, the added benefit for Axiom is to further expand its customer base for Scarlett Payroll since Newton’s Velocity has one of the largest user base of the industry.”  – Joe Fakhri

“We felt that Velocity brokerages deserve seamless compliance and payroll integrations to assist them in running their operations. It was an easy decision to integrate with Axiom’s Payroll solution as a dominant provider in our space. Reducing friction and eliminating manual data entry is always worth pursuing and is often best achieved via collaboration with best-in-class providers.” – Geoff Willis

Both Velocity and Scarlett customers can benefit immediately from these enhancements.

For more information, please connect with:

Geoff Willis – President & CEO, Newton Connectivity Systems geoff.willis@newton.ca    604-657-9195

Joe Fakhri -President, Axiom Innovations joe.fakhri@axiominnovations.com    416-837-2297

 

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Scarlett Deal Origination System reaches highest submission volume

Joe Fakhri •2021

Scarlett DOS has reached another new milestone! As we continue to build momentum and grow our user base, we are thrilled to see client engagement and usage accelerate.

As of the end of the First Quarter of 2021, our Broker/Agent clients have input over $5 Billion Dollars’ worth of applications into the DOS platform and we see no signs of it slowing down. With DOS’s automated systems and tools, it is easier than ever to provide your clients with customized electronic applications, e-sign capability, automated electronic document collection/authorization for CRA information, bank statements and much more. DOS also integrates easily with your current CRM eliminating the need for using multiple platforms. There isn’t a better tool in the market for managing your deal flow, with customized pipelines that include simple drag and drop as well as sharing features. Those are just a few highlights of what DOS has to offer. To discover more about Scarlett DOS’s great features and why the industry is so engaged, register for one of our online weekly demos, Monday, Wednesday and Friday, 2:00pm to 3:00pm EST.
Register here! https://zoom.us/meeting/register/tJUudOugqz4oHtNew03JfDevt1DusMTyaZ57

#mortgageproscanada #mortgagepro #mortgagebrokers #mortgagebroker #centum #rma #CIMBC #verico #mortgagesoftware #mortgagelenders #mortgageapplication #lenders #MonsterMortgage #AxiomMortgageSolutions #RealMortgageAssociates #CapitalLendingNetwork #OrianaFinancial #CLCNetwork”

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GREAT NEWS! Effective immediately, mortgage brokers can submit to Scotiabank via Deal Origination System

admin •2020

For Immediate Release to Canadian Mortgage Brokers.
Axiom Innovations is committed to providing the mortgage industry with the only independent fintech platform with access to all lenders.We are pleased to announce that effective immediately, your ability to submit deals to Scotiabank is available via the Deal Origination System.

Thank you to the teams at Scotiabank and Filogix for enabling us to test and validate the integrity of our connection and data leading up to integration and launch.

Should you have any questions you can reach us via the following:
Andrew Schultz – andrew.schultz@scarlettnetwork.com – 647.402.9304
David Young – david.young@scarlettnetwork.com – 902.818.5500
https://www.scarlettnetwork.com – Support Hotline – 1.855.561.4399 / Press 2

#mortgage_origination #payroll #compliance #crm #websites

#mortgagebrokers #mortgagelenders #technology #scarlett

#pointofsale #mortgage_applications #pointofsale #directtolender

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GREAT NEWS! Mortgage brokers can submit to Scotiabank via Deal Origination System

admin •2020

For Immediate Release to Canadian Mortgage Brokers.
Axiom Innovations is committed to providing the mortgage industry with the only independent fintech platform with access to all lenders. We are pleased to announce that beginning on July 17, 2020, our platform will give you the ability to submit mortgage deals to Scotiabank.

Thank you to the teams at Scotiabank and Filogix for enabling us to test and validate the integrity of our connection and data leading up to integration and launch later this week. From the 17th forward you will find Scotiabank listed in the Lender drop-down menu on DOS.

Should you have any questions you can reach us via the following:
Andrew Schultz – andrew.schultz@scarlettnetwork.com – 647.402.9304
David Young – david.young@scarlettnetwork.com – 902.818.5500
https://www.scarlettnetwork.com – Support Hotline – 1.855.561.4399 / Press 2

#mortgage_origination #payroll #compliance #crm #websites

#mortgagebrokers #mortgagelenders #technology #scarlett

#pointofsale #mortgage_applications #pointofsale #directtolender

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How Mortgage Brokers Use CRM for Increasing Sales

admin •2019

Customer relationship management software offers many advantages to businesses. These programs allow businesses to manage their relationships with their customers by tracking and accessing data and information. Mortgage brokers can use the knowledge obtained with the use of CRM software to increase their sales. Here are a few ways that mortgage brokers can increase sales with CRM software.

Easily Stored and Accessed Data

One of the major advantages of CRM software is that it allows companies to store all of their data in a single, unified database. Any employees that might need this information can easily access it through the database. If a customer contacts the company, whoever is speaking with them needs to know their history with the company. Clients don’t want to have to repeat information they’ve already discussed as this might make it seem as though they’re taking steps back. Any employee that speaks with the client will have all of their histories with the business in front of them.

Automated Marketing

Businesses are constantly looking for new and innovative ways to market their company and attract leads. It can be difficult to tell which of these strategies works best. CRM software allows businesses to create a number of marketing strategies and provides data so that you can discover which one works best. This will ensure that you’re doing everything you can to attract leads to your business. The data collected will also allow your business to determine the most cost-effective way of marketing your business, ensuring that you’re not wasting any money.

Rank Leads

While capturing leads is an important asset for a company, knowing which of these leads may be converted is just as important. CRM software can help with both of these tasks. Potential leads will be captured through web traffic and inquiries. Once the leads have been captured, they’ll be ranked based on those that are most sales ready to least sales-ready. This will allow you to determine which leads are ready to be sent to your sales team. The result is that your sales team will be focusing on the most promising leads, leading to more profitability.

Customer Information

Capturing and maintaining customer information can be a time-consuming process. CRM software captures this information and then keeps it stored so that it can be easily accessed by anyone that needs it. This software allows you to scan business cards and will automatically catalog them. Any emails sent or received to or from a client will be automatically stored in customer profiles. If the sales team or anyone else speak with a current or prospective client, they can immediately access this information. This will ensure that you keep your conversations moving forward as opposed to repeating information, leading to more sales.

Track the Sales Process

Whenever you come into contact with a customer, there is a sales process that you go through. CRM software will track this process from each interaction you have with a customer. This will allow anyone that speaks with them to know how close they are to the sale. The result is that you can continue taking positive steps with the client until the sale is complete without any duplicated steps or missteps.

CRM software allows you to capture and maintain various data on your current and prospective clients. This will allow you to efficiently complete sales. Contact Scarlett if you’re in need of a mortgage broker CRM.

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Top Things to Consider in a Mortgage Broker CRM

admin •2019

Managing customer relationship and your firm can be challenging. If you’re using a general purpose customer relationship management platform or spreadsheets, you’re probably running in circles or not reaching your businesses full potential.

To help grow your business and streamline your firm, mortgage CRM software can help you. But how do you know what to choose?

Starting Point

Whether you are a large office full of brokers or an individual just getting stated, your CRM software should include a few main items. The mortgage broker CRM software should be intuitive and powerful, easy to implement, be a reasonable price, keep customers and contacts organized, be an out of the box solution using modern automation to handle marketing and lead management, be customizable to your business, and be cloud-based for easy access. Your most important aspect to look for in your mortgage CRM is the software should help you grow your business.

Relationships

The mortgage industry is a relationship industry at its core. Your CRM platform should help you deliver the customer service your clients have come to expect. Some traits to look out for that can assist with this relationship building include deal flow management, business intelligence and reporting, client document porta, email, contact and task synchronization, automatic digital communication, and tasks management. These types of items can help keep your team on track and keep the lines of communication between you and your client open.

Marketing

A mortgage broker CRM can help you execute your marketing campaigns an grow your business. Create a website, include state of the art mortgage calculator, application capture, search engine optimization modules, integrate your social media, and leverage a content management interface all in one place. Marketing is a vital part of your business, and many do not have the time to commit or the means to outsource. Utilizing a CRM that simplifies your strategy can set you apart from your competition.

Point of Sale & Payroll

Many CRM software’s offer a variety of different features. Some important items that other platforms may not offer include payroll and commissions processing, loan and deal origination, and point of sale integration.

Streamlining and growing your business can be simplified through use of a mortgage broker CRM. Through building relationships with automated emails to marketing on your social media platforms, a CRM can give you the relief you need to find more business or handle more.  To learn more about what the pros say you should consider before choosing a CRM, visit Scarlett at https://www.scarlettnetwork.com/.

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Reasons Why Every Mortgage Broker Needs CRM

admin •2019

Any business that deals with customers one-on-one needs to understand who they are to provide quality service. Customer relationship management, commonly referred to as CRM, is a system that allows a company to input all data about a customer and record their interaction with that company into a program and share it with all departments within the company. This allows easier access to customer records to provide better and faster service. Here are a few reasons why a mortgage broker CRM is an essential tool.

Customer Interaction

When a customer interacts with a business, they want to feel important and valued. Tracking and recording interactions can make working with your customers more efficient and smooth. This can include any calls made to the customer, proposals that have been sent to the customer, any responses received from the customer, and a list of any services provided. You’ll be able to retain your clients by providing them with better service.

Prospecting Clients

For any mortgage broker, prospecting for clients can take up a great deal of time. Customer relationship management software allows you to create a list of all prospects and put them in specific demographics. This makes recording and maintaining this information easier and more efficient. It also helps generate quality leads, which will reduce the amount of time spent on potential clients who end up going elsewhere. Efficiency is an essential part of a successful business, and customer relationship management software will allow you to increase your efficiency substantially.

Managing Customer Relationships

As your company grows, you will gain more customers, which may make managing customer relationships more difficult. While your customers want personalized service, it can be difficult to develop a relationship with and focus attention on one particular customer. CRM software will allow you to manage customer relationships better because it provides necessary information about them.

CRM System

Improved Ability to Cross-Sell

The more you know about your customers, the more you’ll understand their needs and wants. While they may come to you looking for a specific solution, you may be able to help them with problems of which they’re unaware. This will allow you to attract more business from that existing customer while continuing to provide excellent service.

Efficiently managing customer relationships is an essential aspect of any successful mortgage broker. The implementation of mortgage broker CRM will allow your company to easily share information so that customers always feel as though they are moving forward with the process rather than repeating what has already been discussed. This will result in happier customers and more successful interactions. If you’re in need customer relationship management software for your business, contact Scarlett Network.

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Supercharge your business with Tech built for the Mortgage industry

admin •2019

A customer relationship management software program, or CRM, is a very useful tool for a variety of industries. This software allows you to easily manage a large volume of interactions with your clients and communicate with them effectively. As with many other industries, there are specific CRM programs designed for mortgage planners and others within the financial services industry to simplify running a business. Using one of these programs will allow you to manage your customer data, automate sales, track leads, support customers, and more. This software will make it much easier to handle a large number of transactions consistently and stay in touch with your clients for better overall service. Here are some things that you should consider before deciding on a mortgage broker software program for your business.

Mobile Functionality

Let’s face it, you’re on the move all the time. Your job takes you somewhere new every day. Your phone IS your office, so it goes without saying, your CRM has to be mobile friendly.

In a time where instant gratification and communication is so desired, the capability of mobile support is more important than ever. Mobile functionality with your CRM will allow you to answer any questions or serve any request your customers may have regardless of where you might be. You will also be able to access your tasks, appointments, and customer contacts from anywhere so that you will always be prepared for anything you might have scheduled.

Integrate with Other Systems

Are you tired of updating the same data in different places, when you could be focused on driving your business? In this digital age, there are a variety of systems that you likely already have set up for your business. It’s important that these systems can work together to avoid any confusion. If the CRM that you purchase can’t integrate with your other systems, this could cause a great deal of time and effort to allow these systems to work together as needed.

Purchasing a system with this capability will allow you to avoid multiple set-ups or installations that otherwise would be required. The ability to have your CRM easily integrate with your other systems will allow you to easily set up the system and ensure that you don’t suffer from any downtime that could cost you money.

Some important integration to consider: Expert, Equifax, Email platform, website, social media and e-signature.

Digital customer images floating above tablet

Web Portal

Current and potential customers want to be able to easily interact with your company so anything that makes that easier is essential. A web portal will allow customers to post comments, make inquiries, file documents and retrieve other information with ease and without printing anything out. This will allow them to provide the information you need quickly so that you spend less time waiting on the customer.

The relationship with customers and handling a high volume of transactions are some of the most important aspects of a business. A mortgage CRM allows industry professionals to effectively communicate and serve their customers. Before purchasing a mortgage broker technology solution, ensure that the one you’re considering has these features. Contact Scarlett if you’re in the market for a mortgage CRM to assist your business.

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